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The list of novelties include:

• Ties and scarves : (with company logos, if need be)
• Leather gift items : wallets, briefcases, portfolios, travelling bags, office-sets
• Wooden gift items: coasters, ashtrays, pen-holders, serving trays, bar sets, clocks
• Promotional Items: caps, T-shirts, keychains, pen sets, tie pins, cuff links etc. 

 The products are offered with personalised corporate logos. Pride also specialises in logo-designing. The focus is not just on the quality of the items, but equally on its presentation, which is so important in the international market. Thus, Pride has the perfect product in a perfect packing. This, alongwith timely and effecient deliveries has won it an envious list of clientele, which include among others, Tata Finance, Tata Service, Eureka Forbes, Birla White, Glaxo, Hoechst India Ltd.